Cheap Monday Pre SS17 collection

Pre SS17: I want to be somebody

The theme is about trying out being somebody else, somebody rich, someone ‘fancy’ in the best way you know.

The collection features prints cut in half, garments morphing into other garments to visualise the transformation of youth. There’s even an own flag and endorsement inspired prints to show the aspirational theme of the collection.
For the denim front leg split seam, moved back pockets and versatile bottom hem cut-offs leaving wash marks and shadow effects are important details. A utility inspired theme is also visible across this season’s denim; the use of patch pockets, D-rings and zippers updates skinnies by adding fun details and a hint of modern work wear aesthetics to the denim look.
 

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Pre SS17 collection Pre SS17 collection Pre SS17 collection Pre SS17 collection Pre SS17 collection Pre SS17 collection Pre SS17 collection