We believe in a better, more sustainable future and we look forward to getting there with you.


Sustainability is of paramount importance to us. In the early 2000’s we disrupted the denim market with the original, unisex, skinny fit jeans `Tight´. Now, through our brand ambition - to be the most relevant and sustainable jeanswear brand on the street, we are taking the next steps by increasing our focus on more sustainable denim finishing processes and eco-friendlier materials across our collections.

Read more about our materials

Garment Care

Sustainability starts at the drawing table - when choosing fabrics and adapting cutting practices to minimize waste - and continues through manufacturing, shipping and transportation to the store, but it does not stop there. The environmental impact of a product continues throughout its entire lifecycle; according to wrap.org.uk as much as 26% of the impact occurs after the garment has left the store. Your contribution is important.

Learn more about garment care