Sustainability is of paramount importance to us. In the early 2000’s we disrupted the denim market with the original, unisex, skinny fit jeans `Tight´. Now, through our brand ambition - to be the most relevant and sustainable jeanswear brand on the street, we are taking the next steps by increasing our focus on more sustainable denim finishing processes and eco-friendlier materials across our collections.
Read more about our materials
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