Sustainability is of paramount importance to us. In the early 2000’s we disrupted the denim market with the original, unisex, skinny fit jeans `Tight´. Now, through our brand ambition - to be the most relevant and sustainable jeanswear brand on the street, we are taking the next steps by increasing our focus on more sustainable materials and processes across our collections.
Read more about our materials
Being sustainable takes devotion, we all have to start somewhere.
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