We believe in a better, more sustainable future and we look forward to getting there with you.

Materials

Sustainability is of paramount importance to us. In the early 2000’s we disrupted the denim market with the original, unisex, skinny fit jeans `Tight´. Now, through our brand ambition - to be the most relevant and sustainable jeanswear brand on the street, we are taking the next steps by increasing our focus on more sustainable denim finishing processes and eco-friendlier materials across our collections.

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Garment Care

Sustainability starts at the drawing table -when choosing fabrics and adapting cutting practices to minimize waste- and continues through manufacturing, shipping and transportation to the store, but it does not stop there. The environmental impact of a product continues throughout its entire lifecycle; according to wrap.org.uk as much as 26% of the impact occurs after the garment has left the store. Your contribution is important.

Learn more about garment care

Recycling

The end is not the end; when your loved garment has been worn and torn beyond repair it can -with a little help from you- reach the next level instead of ending up as landfill. That is why we are encouraging you to recycle, always. Tip: If you are in London, visit our flagship store where textile collecting bins are installed.

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Production

Our sustainability approach is firmly rooted in a dedication to social and environmental responsibility, good working conditions, human rights, animal welfare and care for the environment. Being part of the H&M group, an awarded, top ranked and world leading fashion company within sustainability, provides us with the scale, structure and backing to do our very best.

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Being sustainable takes devotion, we all have to start somewhere. Learn the basics on what to do as a consumer by taking the quiz.

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