In late June our design team placed some Cheap Monday jeans in the nature on 3 different locations in Sweden: in the dirt on the west coast, in the woods close to Stockholm and on the roof of our office.
The pants have been “worn” by the weather since then. The sunlight of long Swedish summer days, dirty autumn leaves and icy winter storms have shaped and created individual stories for each pair.
Cheap Monday has 30 limited and numbered pairs of Customized by Nature jeans ready for Paris. Customized Tour makes its first stop with the new concept at Citadium Caumartin in Paris.
Click here for images from the Customized Tour Paris.