AW 2012 INSPIRATION
This seaseon inspiration has been drawn from evolution in nature and have taken a naturalistic approach. This outlook has served as an inspiration for prints and colours as well as shaped the denim washes and effects. Coarse structures give a feeling of earth or gravel. Shades inspired by fog and dust reflect the nature theme, mixed with strong signature colours. Eastern philosophy, with its perception of time, patience and discipline, is also an inspirational complement, leaving tracks as a contemporary martial arts influence.
Our inspiration images are taken by legendary Anders Edström, who has been a contributor to magazines such as Purple and Self Service.
The styling is by our Creative Director Ann-Sofie Back and renown stylist Naomi Itkes. Together they have created a sense of nature in our urban environment in the Stockholm suburb Skärholmen.
Key styles this autumn are enlarged, altered woolly checks, hairy knitted jumpers, patchwork, flatforms, multiple silhouettes in the same garment and sheer materials. Also, we are introducing the new denim style “Mega”.