Shanghai Fashion Week


On the 20th October, Cheap Monday held its first fashion show outside of Scandinavia at Shanghai Fashion Week, Taiping Park. The Spring/Summer 2013 collection, premiered at the Mercedes-Benz Fashion Week in Stockholm, was presented on the catwalk.

Media showed great interest in Cheap Monday, where the Design Team and COO Håkan Ström were interviewed in numerous magazines, dailies and TV-channels, ranging from business to fashion press, both Chinese and international.

The fashion show itself was a success, with a full house of over 600 guests. A big thank you to show producer Yongyan Liu Hahnel and Consulate General of Sweden, Shanghai, who were our main collaborators in China.

Photos: Kaiqiang Jiang