Carnaby Street, London, UK

Carnaby Street, London, UK

On February 16 Cheap Monday threw a Launch Party to celebrate the opening of Cheap Monday Store Carnaby Street. The party was held at the new store, the night before it was opened to the public. A few hundred guests dropped in and out to join in the occasion.

The store is Cheap Mondays first UK stand-alone store. It's located in London, Soho, at 39 Carnaby Street and have a store area of approximately 330m2 spread over two floors. The store offers the entire Cheap Monday range, with womenswear, menswear, jeans and in-season collections, as well as baby, accessories and underwear. The store will also boast a separate section for Cheap Mondays shoe collection.

In connection with the store opening Cheap Monday took over the streets of London with jeans and a roving party bus. The party bus traveled between London Fashion Week's hub, Somerset House and the new Cheap Monday store. In East London and the area around Soho, early-rising Cheap Monday fans found their favourite jeans on buildings and fences, and in the store in Carnaby Street DJs played throughout the opening weekend.

Read more about the opening on Facebook

Photo booth pictures from opening party