Carnaby Street, London, UK
On February 16 Cheap Monday threw a Launch Party to celebrate the opening of Cheap Monday Store Carnaby Street. The party was held at the new store, the night before it was opened to the public. A few hundred guests dropped in and out to join in the occasion.
The store is Cheap Mondays first UK stand-alone store. It's located in London, Soho, at 39 Carnaby Street and have a store area of approximately 330m2 spread over two floors. The store offers the entire Cheap Monday range, with womenswear, menswear, jeans and in-season collections, as well as baby, accessories and underwear. The store will also boast a separate section for Cheap Mondays shoe collection.
In connection with the store opening Cheap Monday took over the streets of London with jeans and a roving party bus. The party bus traveled between London Fashion Week's hub, Somerset House and the new Cheap Monday store. In East London and the area around Soho, early-rising Cheap Monday fans found their favourite jeans on buildings and fences, and in the store in Carnaby Street DJs played throughout the opening weekend.