SPRING 2014 FASHION SHOW
ON TUESDAY August 27th, WE HELD OUR SPRING 2014 FASHION SHOW DURING MERCEDES-BENZ FASHION WEEK IN STOCKHOLM.
The theme for the collection is hubris, and the show was held in the palace courtyard of 18th Century Hallwyl House in central Stockholm. The show, consisting of 30 looks, featured live opera vocalist Dan McLellan, specially composed music by Erik Haal, a snow machine and sculpted shrubbery. See all the looks below. Our fashion show was also livestreamed here on our website and on our Facebook Page, so all our fans around the world could take part, and we gave everyone a digital backstage pass through our Instagram and Twitter.
ABOUT THE COLLECTION
For Spring 2014, we play with the idea of hubris and makes inflatable egos visible through an exaggerated silhouette and narcissistic graphics. The collection is confident with an in-your-face aesthetic and kick-ass attitude, channeling bold artists from the 90s. A decisive street look from that time period emphasizes this new direction. Seasonal key colours are black, white and grey marl, where prints play an important part. The Spring 2014 Collection consists of three themes; Exaggerated Silhouette, Fragmented Reality and Buffalo Riot. Exaggerated Silhoutte features egocentric prints, intarsia text, fat stripes and contrasting silhouettes. Fragmented Reality is defined by collage prints, prints on prints, patchwork looks, cut-outs, large details and gold. More is more is the motto for the final theme, Buffalo Riot. Tribal style lettering in prints and graphics, a bright palette and colour coatings make up the theme’s cartoonish aesthetic and strong street vibe. As a whole, the Cheap Monday Spring 2014 Collection makes no apologies and embraces the narcissim of our age, while it at the same time pays homage to the orginal mes, myselves and Is.
CHEAP MONDAY POP-UP STORE STOCKHOLM
Mercedes-Benz Fashion Week Stockholm is just around the corner, and we’re getting a jump start on it by opening a pop-up store the weekend before it all kicks off.
The Cheap Monday Pop-Up Store Stockholm is our first independent retail outlet in Sweden, and it will offer the complete Cheap Monday range, including women’s, men’s, denim and in-season collections, as well as shoes, accessories, underwear and baby clothes.
We collaborated with Swedish architecture and interior design firm Uglycute to create the interior concept, which will express a hard-edged, industrial aesthetic using simple, rough materials based on the store concept for our Cheap Monday Stores in Copenhagen and London. The retail area will be approximately 300 square metres on one floor.
We’ll open the doors on Smålandsgatan 16 in Stockholm on August 23rd, and keep them open until this coming Spring. Norrmalmstorg, the square where the store will be situated, is one of Stockholm's most expensive, and we're looking forward to making it a bit Cheaper.
FALL 2013 FASHION SHOW
ON TUESDAY JANUARY 29TH, WE HELD OUR FALL 2013 FASHION SHOW DURING MERCEDES-BENZ FASHION WEEK STOCKHOLM.
The show took place at the abandoned high school S:t Gorans Gymnasium, a location chosen to reflect the collection theme: Artificial Grunge.
Artificial Grunge reflects our collective memory, and the commercial memory, of grunge more than the actual grunge lifestyle. The grunge we have created can therefore be called artificial.
We picked grunge because it is the "youth movement", it was truly rebellious and grass root. Today, in a world of fast fashion and medialized culture, there youth movement are hard to find since they are picked up commercially almost before they even apper. The lines between what is "real" and "artificial" are blurring, and what is really "real" anyway? Was grunge itself ever real?
Our grunge aesthetic is therefore mixed up and deliberately not an accurate blueprint of the early 90's style. Clashing the classic with top of mind-images from the grunge era creates something new for fall 2013.
The show was also live streamed on our website and Facebook Page so all fans around the world could take part. See the show here. Additionally, fans could fallow behind-the-scenes on Instagram and Twitter: @cheapmonday
Shop the Fall 2013 Collection:
SAY HI TO HIGH SLIM
Our new menswear jeans fit of Spring 2013, High Slim, is a non-stretch high waist slim fit, available in five washes: Light Trash, Blue Trash, Blue Tonal, Dry Black and Black Stonewash.
Say hi to High Slim by saying hi to five creative people who always go their own way, just like we at Cheap Monday aim to in our design. Each wears High Slim in their favourite wash.