Cheap Monday fashion show AW 2012
Video and images from the AW 2012 fashion show, Stockholm 31st of January 2012.
Carnaby street opening party
On February 16 we threw a Launch Party to celebrate the opening of Cheap Monday Store Carnaby Street. The party was held at the new store, the night before it was opened to the public. A few hundred guests dropped in and out to join in the occasion.
Cheap Monday fashion show SS 2012
Video and images from the fashion show at Blommensbergs Bollplan, Stockholm 10th of August 2011.
Reebok collaboration
To celebrate the 30th and the 25th anniversaries of Reebok's iconic models Freestyle Hi and the Workout, Cheap Monday was asked to create our own version of these classics.
Cheap Art Party
The launch our first underwear collection was celebrated with shindigs in Stockholm and Copenhagen, and an installation by Antwerp artist Frederik Heyman.
Cheap Monday presents CHEAP MONDAY
In association with SELFRIDGES
On Monday night we celebrated the opening of our very own store at Selfridges with a shindig at the Mother Building in East London.
In late June our design team placed some Cheap Monday jeans in the nature on 3 different locations in Sweden: in the dirt on the west coast, in the woods close to Stockholm and on the roof of our office. The pants have been “worn” by the weather since then. The sunlight of long Swedish summer days, dirty autumn leaves and icy winter storms have shaped and created individual stories for each pair.
Cheap Monday has 30 limited and numbered pairs of Customized by Nature jeans ready for Paris. Customized Tour makes its first stop with the new concept at Citadium Caumartin in Paris between February 28th and March 15th.
